Supporting Energy Growth and Transition in Saudi Arabia
Saudi Arabia’s energy sector is entering a new phase, shaped by Vision 2030, the Saudi Green Saudi Energy Consulting combines deep local market knowledge with international consulting expertise to support energy companies, investors, utilities, technology providers, industrial players, and public sector organizations in navigating growth and transformation opportunities across Saudi Arabia’s evolving energy market.
As the Kingdom advances renewable energy, power infrastructure, energy efficiency, sustainability, grid development, and new energy technologies, organizations need clear strategies to respond to changing demand, regulatory priorities, investment opportunities, and long-term transition objectives. We help clients understand market dynamics, identify opportunities, and make informed decisions in a sector shaped by diversification and transformation.
With a team of experienced consultants, strategists, and energy sector specialists, we support organizations across energy market assessment, market entry, feasibility studies, investment assessment, sustainability strategy, operational improvement, partner identification, and transformation planning. Whether supporting expansion, investment decisions, or energy transition initiatives, we help clients build stronger strategies and long-term value in Saudi Arabia.
10+ Years
Experience
in Saudi Arabia
13
Saudi provinces
covered by our
projects
300+
Related projects completed
200+
Local Consultants & Specialists
98%
Client Repeat Rate
/ How we work
We combine local energy market insight with international consulting expertise to help organizations navigate growth, transformation, and investment opportunities across Saudi Arabia’s energy sector.
Local Market Understanding
Our team brings deep knowledge of Saudi Arabia’s energy landscape, regulatory environment, infrastructure priorities, and transition agenda, helping clients navigate complexity and identify opportunities with confidence.
Global Expertise
Through the combined strengths of Pure Consulting and Eurogroup Consulting, we deliver international best practices, structured methodologies, and cross-sector experience tailored to the Saudi energy market.
Collaborative & Execution-Focused
We work closely with leadership teams to transform energy objectives into actionable initiatives, ensuring alignment from planning through implementation.
Deep Sector Expertise
Our experience spans renewable energy, power infrastructure, utilities, energy efficiency, sustainability, industrial energy demand, grid development, and technology-enabled transformation, enabling sector-specific strategies that deliver measurable results.
Long-Term Strategic Partnership
We focus on building lasting relationships with our clients, supporting their growth, transformation, and energy priorities as Saudi Arabia’s energy market continues to evolve.
Bringing Together Local and Global Expertise
Pure Consulting
Pure Consulting is a leading Saudi consulting firm established in 2014, built on a strong foundation of local and international expertise in strategy, marketing, and communications. Driven by a team of experienced Saudi professionals, Pure helps organizations navigate complex business challenges, identify growth opportunities, and create sustainable impact across the Kingdom.
With deep market understanding and strong stakeholder networks, Pure supports clients in developing market strategies, strengthening business performance, and executing initiatives that drive long-term success in Saudi Arabia.
Eurogroup Consulting
Eurogroup Consulting is a leading independent strategy and transformation consulting firm founded in 1982 and headquartered in Paris, France. Operating across Europe, the Middle East, and Asia, the firm helps organizations navigate change, accelerate growth, and deliver meaningful transformation under its guiding principle of ""Leading Positive Transformation.
Drawing on decades of international consulting experience across multiple industries and sectors, Eurogroup Consulting supports organizations in aligning strategic ambitions with structured execution, helping clients create sustainable value and achieve long-term business objectives.
/ Our Management Team
Our leadership team brings solid energy experience and strong industry knowledge. They support clients in making clear strategic decisions and driving energy growth in Saudi Arabia.
Khalid AlShakhshir
Energy Strategy, Investment & Market Expansion Expert in Saudi Arabia
Khalid AlShakhshir is the Chairman and Chief Executive Officer of Pure Consulting and a senior advisor on business growth, strategic partnerships, and investment opportunities in Saudi Arabia. With more than 20 years of experience across strategy, business operations, marketing, communication, and corporate development, he supports organizations seeking to expand across the Kingdom’s high-growth sectors, including energy, infrastructure, and sustainability-related markets.
Khalid brings strong experience working with government entities, investors, and leading corporations across Saudi Arabia. For organizations exploring the Saudi Arabia energy market, he provides strategic guidance on market entry, investment opportunities, partnership development, stakeholder engagement, and growth execution aligned with the Kingdom’s transformation priorities.
Key Areas of Expertise
- Market Entry & Expansion Strategy
- Strategic Partnerships & Joint Ventures
- Investment Advisory & Opportunity Assessment
- Business Growth & Corporate Development
- Stakeholder Engagement & Relationship Building
Anas AlSafi
Energy Transformation & Growth Strategy Expert in Saudi Arabia
Anas AlSafi is the Vice Chairman and Managing Partner of Pure Consulting and a senior advisor on business transformation, growth strategy, and market development in Saudi Arabia. With more than 18 years of experience leading business, marketing, and communication initiatives, he helps organizations clarify growth priorities, strengthen competitiveness, and move from strategic planning to measurable execution.
Anas brings deep knowledge of Saudi Arabia’s business environment, stakeholder ecosystem, and transformation agenda. For clients in energy, infrastructure, sustainability, and service-led sectors, he supports the development of growth strategies, operating models, and execution plans adapted to Saudi Arabia’s evolving energy landscape.
Key Areas of Expertise
- Business Transformation
- Growth Strategy & Market Development
- Operational Excellence
- Strategic Planning & Execution
- Organizational Performance Improvement
Majed Bashammakh
Energy Go-to-Market, Brand Strategy & Growth Execution Expert in Saudi Arabia
Majed Bashammakh is an Associate Partner at Pure Consulting with more than 15 years of experience in brand management, business management, marketing strategy, consumer insight, data analysis, and sales. His work helps organizations strengthen market positioning, understand customer needs, and translate growth opportunities into practical commercial strategies.
He leads projects in the tourism sector, supporting clients in driving growth, innovation, marketing strategy, go-to-market planning, communication strategy, and strategy execution. For organizations in Saudi Arabia’s energy and sustainability ecosystem, his expertise is relevant to market positioning, stakeholder engagement, customer insight, and the communication of new solutions in a fast-changing market.
Key Areas of Expertise
- Go-to-Market Strategy
- Brand Management & Market Positioning
- Marketing & Communication Strategy
- Consumer Insight & Data Analysis
- Growth Strategy Execution
Wisam Iskandarani
Energy Strategy, Go-to-Market & Stakeholder Engagement Expert in Saudi Arabia
Wisam Iskandarani is a Partner at Pure Consulting with more than 15 years of experience in strategy development, marketing, communication, and product innovation. He supports organizations in shaping strategic plans, strengthening market positioning, and developing growth initiatives that respond to Saudi Arabia’s evolving transformation agenda.
He focuses on delivering comprehensive solutions across strategic planning, go-to-market strategy, and stakeholder engagement, particularly for public-sector clients. For organizations operating in Saudi Arabia’s energy and sustainability ecosystem, his expertise is relevant to market activation, partner alignment, communication strategy, and the successful rollout of transformation initiatives.
Key Areas of Expertise
- Strategic Planning
- Go-to-Market Strategy
- Stakeholder Engagement
- Marketing & Communication Strategy
- Product Innovation & Transformation
Damien Duhamel
Energy Strategy, Sustainability & Market Expansion Expert in Saudi Arabia and the GCC
Damien Duhamel is the Managing Partner at Eurogroup Consulting and a senior advisor on market expansion, sustainability, energy transition, and business transformation across Saudi Arabia and the wider GCC. With more than 25 years of experience advising multinational companies, investors, and public-sector organizations, he helps clients assess opportunities, enter complex markets, and build strategies adapted to Saudi Arabia’s evolving energy sector.
His work combines market intelligence, investment strategy, sustainability advisory, operational improvement, and transformation support across fast-changing regional markets. Holding an MBA from Chicago Booth and a Master’s degree in Sustainability from Harvard University, Damien brings international perspective and regional understanding to help organizations turn energy opportunities into practical growth strategies in Saudi Arabia.
Key Areas of Expertise
- Energy Market Entry & Expansion Strategy
- Sustainability & Energy Transition Advisory
- Market Intelligence & Competitive Landscape Analysis
- Commercial Due Diligence & M&A Support
- Long-Term Growth Strategy
Jack Fowler
Energy Analytics, Operational Performance & Digital Strategy Expert in Saudi Arabia
Jack Fowler is a Principal at Eurogroup Consulting with expertise in analytics, operational performance, technology-enabled transformation, and data-driven strategy. He supports organizations in using structured analysis, digital tools, and performance frameworks to improve decision-making and identify practical opportunities for growth and efficiency.
For energy clients in Saudi Arabia, Jack’s work supports market assessment, operational optimization, project analysis, performance improvement, and digital transformation planning. His analytical approach helps energy companies, investors, utilities, and technology providers understand market dynamics, improve execution readiness, and build scalable strategies for Saudi Arabia’s changing energy market.
Key Areas of Expertise
- Energy Market Analytics
- Operational Performance Improvement
- Digital Strategy & Data-Driven Decision-Making
- Project and Investment Analysis
- Performance Dashboards & KPI Frameworks
Nabil Ramadan
Sustainability, Infrastructure & Operational Risk Expert in Saudi Arabia
Nabil Ramadan is a Director at Eurogroup Consulting with more than a decade of experience supporting transformation projects across Saudi Arabia and the GCC. His work covers sustainability, infrastructure planning, operational performance, risk management, and the development of practical strategies for organizations operating in complex and fast-evolving markets.
For clients in the Saudi Arabia energy sector, Nabil supports initiatives related to sustainable operations, infrastructure readiness, performance improvement, risk assessment, and implementation planning. His experience helps organizations evaluate opportunities, improve operational resilience, and build execution roadmaps aligned with Saudi Arabia’s energy transformation and sustainability priorities.
Key Areas of Expertise
- Sustainability Strategy
- Infrastructure Planning
- Operational Performance Improvement
- Risk Management & Compliance
- Feasibility Studies & Investment Assessment
Dian Kuncoro
Digital Energy, Smart Infrastructure & Technology Transformation Expert in Saudi Arabia
Dian Kuncoro is the Digital Lab Director at Eurogroup Consulting and a specialist in digital transformation, automation, and technology-enabled performance improvement. With more than 12 years of experience in digital innovation, he helps organizations use data, platforms, and digital tools to modernize operations and improve decision-making.
For energy organizations in Saudi Arabia, Dian supports digital roadmaps, smart infrastructure planning, data analytics, automation, performance dashboards, and technology adoption. His work helps clients move from fragmented processes to more connected, efficient, and scalable operating models across Saudi Arabia’s evolving energy ecosystem.
Key Areas of Expertise
- Digital Energy Transformation
- Smart Infrastructure & Automation
- Advanced Analytics & Performance Dashboards
- Technology Roadmaps
- Digital Operations Improvement
Jack Fowler
Energy Strategy & Transformation Expert in Saudi Arabia and the GCC
Who is Jack Fowler?
Jack Fowler is a Principal at Eurogroup Consulting and a leading expert in Saudi Arabia’s energy strategy, sustainability, and transformation agenda. With more than a decade of consulting experience across global markets, Jack supports organizations in navigating the Kingdom’s accelerating shift toward clean energy, integrated infrastructure, and long-term resilience. Closely aligned with Vision 2030 priorities, he helps clients develop strategies that strengthen energy security, improve operational efficiency, and advance national sustainability goals.
Jack combines international transformation expertise with deep regional insight into Saudi Arabia’s evolving energy sector. His work spans renewable energy planning, grid modernization, low-carbon mobility, and long-term infrastructure development. He supports ministries, regulators, and energy leaders in designing policy-aligned programs, evaluating investment opportunities, and building future-ready systems that enhance national competitiveness and environmental performance. His approach blends strategic foresight with practical execution to deliver high-impact outcomes across the Kingdom.
With extensive experience in multidisciplinary transformation programs, Jack brings a wide-angle perspective to Saudi Arabia’s energy ambitions. His ability to integrate global best practices with local priorities enables him to guide organizations through complex transitions—from clean power adoption to sustainability-driven operational reforms. Jack holds a strong record of leading large-scale initiatives that improve performance, readiness, and long-term value across energy, infrastructure, and public-sector environments.
Q: What is your methodology for energy market sizing in Saudi Arabia?
A: We combine top-down macro modeling (GDP, energy demand forecasts, sector growth plans) with bottom-up data (project pipelines, capacity build-out plans, consumption trends) using Saudi government data, Vision 2030 targets, industry reports, and verified interviews with utilities, developers, and regulators.
Q: How do you identify and evaluate potential energy partners, developers or EPC contractors?
A: WWe build longlists from project databases, regulatory filings, and industry networks, then qualify via capability assessments, track-record reviews, structured interviews, and reference checks.
Q: What’s your approach to competitive benchmarking in the Saudi energy sector?
A: We benchmark local and international players across project economics, financing models, technology adoption (solar, wind, hydrogen, storage), EPC execution, O&M frameworks, and delivery timelines.
Q: How do you conduct B2B stakeholder profiling in Saudi Arabia?
We interview utilities, government agencies, project developers, investors, and off-takers to assess decision criteria, procurement behavior, financing preferences, risk tolerance, and satisfaction with existing suppliers or frameworks.
Q: What is the typical duration of an energy market research or advisory project in Saudi Arabia?
A: Projects generally take 4–12 weeks, depending on scope, data availability, fieldwork needs, and stakeholder access; niche segments (e.g. green hydrogen, storage) may require longer.
Q: How large is the team assigned to a Saudi energy project?
A: A partner leads the engagement, supported by consultants, analysts, and — where needed — local coordinators or technical advisors to handle site visits, data collection, and stakeholder engagement.
Q: Do you outsource any part of your energy research or advisory work in Saudi Arabia?
A: Core analysis remains in-house. For specialized tasks like technical due diligence, financial modeling, or large-scale data collection, we engage vetted partners while retaining responsibility for overall insights and recommendations.
Q: Are interviews and stakeholder engagements conducted in Arabic or English?
A: Most engagements are in Arabic, especially with local stakeholders and regulators; findings are translated and synthesized in English without losing nuance.
Q: Can you provide sample Saudi energy market reports before engagement?
A: Yes — we can share sanitized sample reports that demonstrate our analytical approach, data-driven insights, and actionable recommendations.
Q: Do you sell ready-made reports on Saudi Arabia’s energy sector?
A: No, all reports are bespoke and tailored to client needs. Occasionally we publish whitepapers on broader energy-market trends or policy shifts relevant to investors or developers.
Q: Do you cover the entire Kingdom or focus only on major energy hubs?
A: We cover Saudi Arabia broadly, including major hubs like Riyadh, Eastern Province, NEOM, Red Sea Region, and new strategic zones aligned with Vision 2030.
Q: Have you worked with Saudi regulators, utilities, or government energy bodies before?
A: Yes — including regulatory agencies, ministries, Vision 2030 program offices, and state-owned utilities — for compliance, policy insight, and investment strategy advisory.
Q: Do you collaborate with local energy firms, EPC contractors or technical experts?
A: Yes — we partner with trusted Saudi-based energy firms, EPC providers, and technical experts for due diligence, feasibility studies, and local execution, while leading all client communication.
Q: Can you help us understand Saudi Arabia’s energy regulatory and policy landscape?
A: Yes — we map regulatory agencies, licensing procedures, approval timelines, permitting, incentives (e.g. renewables, storage, hydrogen), compliance requirements, and upcoming policy changes.
Q: Do you conduct fieldwork such as site visits, technical assessments, or stakeholder meetings in Saudi Arabia?
A: Yes — including site inspections, feasibility visits, grid and demand assessments, stakeholder interviews, and project-level data validation.
Q: Do you offer success-based pricing for partner searches or performance-based engagements?
A: In select cases with long-term clients, we offer a hybrid model combining fixed fees with performance-linked incentives.
Q: Can you handle niche energy segments under Vision 2030, like green hydrogen, storage, EV charging, or renewables?
A: Yes — our coverage includes renewables, green hydrogen, storage, smart grids, EV infrastructure, energy-efficiency solutions, and other high-potential sectors.
Q: How do you ensure cultural sensitivity and effective stakeholder communication in Saudi Arabia?
A: Our bilingual consultants adapt to Saudi business culture, etiquette, and language preferences to ensure credible engagement and reliable insights.
Q: Will we receive interim updates during the project?
A: Yes — we provide weekly or biweekly updates including progress reports, preliminary findings, challenges, and next steps.
Q: How do you protect client confidentiality and data security?
A: We operate under strict NDAs, use encrypted storage and access controls, and limit data access to project-team members only.
Q: Can you help validate project-market fit or investment-case viability for energy projects in Saudi Arabia?
A: Yes — we test assumptions on demand, pricing, financing, regulatory feasibility, off-take, and market positioning with local stakeholders to refine go-to-market strategies.
Q: Which energy subsectors are seeing the most growth under Vision 2030?
A: Renewables (solar, wind), green hydrogen, energy storage, grid modernization, EV infrastructure, energy-efficiency solutions, and industrial utilities modernization are among the fastest-growing areas.
Q: Can you support localization of brand and messaging for energy companies entering Saudi Arabia?
A: Yes — we help adapt messaging, visuals, value propositions, and cultural cues to resonate with Saudi investors, regulators, and stakeholders.
Q: How do you access senior-level decision-makers and stakeholders in the Saudi energy sector?
A: Through industry associations, energy councils, network referrals, regulator contacts, and in-market experts to reach ministers, utility leaders, and senior executives.
Q: Do you provide post-research support including implementation guidance, investor materials, or launch strategy?
A: Yes — we offer strategy workshops, investor-ready presentations, investment-case modeling, and implementation roadmaps.
/ Contact Us
Let’s discuss how we can support your energy strategy in Saudi Arabia.